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When customer data is unified, every team can act with confidence. Marketing personalizes at scale, sales spots upsell moments, and service resolves issues faster with the full picture.
Connect and reconcile customer data from your CRM, ERP, e-commerce platform, and loyalty program into one profile.
Every interaction, purchase, and service history in one place, giving every team context for meaningful engagement.
AI models predict churn risk, lifetime value, and purchase propensity, so your team can act proactively.
Create dynamic audience segments from real-time behavior and predictive scores, activated instantly across marketing and sales.
Power personalized email, ads, and in-store experiences, all from one platform using unified customer data.
Unify in-store transactions and loyalty data in real time, giving staff instant visibility into customer preferences.
Customer Insights, Data is a customer data platform (CDP) that unifies data from multiple sources to create a comprehensive, real-time customer profile. It enables organizations to deliver personalized experiences, predict customer behavior, and make confident, data-driven decisions.
A CRM tracks individual interactions and deal stages. Customer Insights, Data goes a layer deeper, aggregating and unifying data from your CRM, ERP, website, loyalty program, and other sources to build a richer understanding of each customer, then feeding that intelligence back into your CRM, marketing, and service tools.
Yes. Customer Insights, Data is designed to be open and flexible, connecting to hundreds of data sources including e-commerce platforms, custom databases, and third-party CRMs, through native connectors and open APIs.
A CDP collects and unifies customer data from multiple sources into persistent, individual profiles accessible to your marketing, sales, and service tools. If your customer data lives in more than one system, which most organizations’ does, a CDP helps every team act on a complete picture rather than a partial one.
Yes. Churn prediction is one of its most powerful applications: AI models analyze behavior patterns to identify customers at risk of leaving before they do, giving your team the opportunity to intervene with the right offer at the right time.
It integrates natively with Dynamics 365 Customer Insights, Journeys (marketing automation), Dynamics 365 Sales, and Dynamics 365 Customer Service, so unified profiles and predictive segments flow directly into your campaigns, sales workflows, and service interactions without manual data transfer.
