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Leading marketing teams are moving beyond campaign calendars to real-time journeys triggered by customer signals: a page visit, a purchase, a renewal window. Customers welcome this.
Launch personalized journeys the moment a customer acts: a form fill, a purchase, or an email open.
Design multi-step, multi-channel journeys with a drag-and-drop canvas. Set conditions and timing rules, no coding required.
Use AI and unified profile data to personalize email, SMS, and web content for each customer, dynamically.
Reach customers through email, SMS, push notifications, and custom channels, orchestrated from a single journey canvas.
Use built-in Copilot to generate on-brand email copy, subject lines, and audience segment descriptions, accelerating campaign output.
Track open rates, click-throughs, conversions, and engagement at every step, with AI-powered recommendations to improve journey performance.
Customer Insights, Journeys (formerly Dynamics 365 Marketing) is a real-time marketing automation solution that lets organizations design and orchestrate personalized customer journeys across email, SMS, push notifications, and other channels, triggered by real-time behavior and powered by Copilot.
Traditional email marketing relies on pre-scheduled campaigns sent to entire lists at fixed times. Real-time marketing is event-driven: each journey is triggered by a specific customer action, meaning every communication arrives at the most relevant moment, typically resulting in higher engagement.
Yes. It integrates natively with Dynamics 365 Customer Insights, Data, letting you use unified customer profiles and AI-powered audience segments directly within journey orchestration, with no manual data transfer or duplication required.
Yes. In addition to native Microsoft sources, Customer Insights, Journey can use data from third-party systems. Using Microsoft Fabric as a unified data platform, diverse sources can be integrated and analyzed in one place, applying machine learning to continuously optimize journeys.
Dynamics 365 Customer Journey supports email, SMS, push notifications, and custom channels, all orchestrated from a single journey canvas, giving your marketing team a unified view of how customers move across touchpoints.
Yes. For B2B, it supports account-based journeys, multi-stakeholder nurture programs, and sales handoff workflows. For B2C and retail, it supports post-purchase journeys, loyalty engagement, omnichannel personalization, and win-back campaigns.
