Overview

Singer India Limited is the premier manufacturer and marketer of sewing machines and home appliances, operating a massive Pan-India showroom and distribution network under the “Singer” and “Merritt” brands. Driven by planned business expansion and diversification into a new home appliances segment, the enterprise urgently needed to modernize its aging technology stack.

The Challenge

While running financials, procurement, billing, and inventory on legacy NAV 2016, the organization encountered severe operational bottlenecks.

• Process Inefficiencies: Daily operations were plagued by the existence of manual processes and a stark lack of integration between disparate systems.
• Retail Expansion Hurdles: As the company opened new retail locations, they required deep customizations to provide a specialized, separate store-level interface.
• Growth Limitations: The aging infrastructure could not adequately scale to support the brand's rapid diversification and planned structural growth.

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Solution & Implementation

To establish a modern, scalable foundation, the enterprise engaged Tectura to migrate their architecture to the latest version of Dynamics 365 Business Central on Cloud.

• Utilizing a specialized migration tool to execute a secure, 2-step migration process directly from NAV 2016 to the cloud environment.
• Adopting a strict Agile Methodology to manage the migration project swiftly and responsively.
• Developing customized store-level interfaces to ensure new retail managers could easily access and analyze dedicated store data.
• Re-integrating critical external applications, including SalesForce and GST management via GSP.

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Results & Impact

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We have found a Microsoft solution partner that has skill set, a track record and represent great value.

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For rapidly expanding retail and manufacturing brands, legacy on-premises ERP systems physically limit corporate diversification. Discover how a seamless 2-step migration to Dynamics 365 Business Central on Cloud provides workflow automation and near-real-time actionable insights for leadership.

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