How Lindsay Corporation Achieved Sales and Production Synergy with Dynamics 365 Business Central
Tectura
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July 28, 2026

Overview

Lindsay Corporation (NYSE: LNN) is a global leader in agricultural equipment manufacturing with over 50 years of experience. Its wholly owned subsidiary in China, Tianjin Lindsay, focuses on producing advanced irrigation equipment and related mechanical systems. As the company grew, it launched a system upgrade project to restructure its manufacturing operations, aiming to achieve true sales and production synergy alongside lean management.

The Challenge

The manufacturer's legacy system had become heavily customized and inefficient, obstructing operational modernization.

  • System Degradation: The aging NAV system suffered from redundant code and unnecessarily elongated processes, severely impacting overall efficiency.
  • Manual Bottlenecks: Finance teams could not batch-update material costs, relying instead on time-consuming and error-prone manual processing.
  • Limited Visibility: The supply chain lacked the tools to visually plan equipment needs based on sales forecasts, increasing the risk of material shortages.
  • Group Synergy Gaps: Headquarters required a unified management model and data integration across regions, which the existing system could not support.

Solution & Implementation

Tianjin Lindsay partnered with Tectura to perform a smooth technical upgrade to Microsoft Dynamics 365 Business Central.

  • Upgrading the core ERP platform to maintain familiar user habits while drastically lowering the learning curve.
  • Implementing advanced MRP (Material Requirements Planning) and MPS (Master Production Schedule) modules to automate procurement and production planning.
  • Executing a low-risk implementation methodology, including master data migration and dual-round simulation testing to ensure a stable system cutover.

Results & Impact

Area Before After
Financial Efficiency Material costs required 2 days of manual processing every month. Batch updates automated the process, significantly saving labor costs.
Production Planning Production lacked load forecasting and automated material replenishment. MRP automation improved work order generation efficiency by approximately 60%.
Data & Compliance Data tracking was inconsistent and prone to errors. Accurate traceability ensured monthly financial reports passed compliance audits smoothly.
Group Management Headquarters struggled with fragmented cross-regional data. A unified platform supported real-time, multi-dimensional analysis for leadership.

By leveraging Microsoft Dynamics 365 Business Central, Tianjin Lindsay successfully restructured its manufacturing operations, realizing true sales and production synergy while seamlessly meeting the group's global data integration demands.

For manufacturing enterprises relying on aging legacy systems, upgrading to Business Central is a strategic move to eliminate redundancies, automate production planning, and achieve lean supply chain management.

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Frequently Asked Questions
What were the main challenges with the legacy system?

The system suffered from redundant code, required heavy manual processing for financial updates, and lacked accurate forecasting tools for production and supply chain management.

How did the new system improve production efficiency?

The upgraded MRP and MPS modules automated material replenishment and scheduling, increasing work order generation efficiency by 60%.

What was the primary benefit for headquarters?

The new platform unified cross-regional data and provided real-time, multi-dimensional analysis to support executive decision-making.

Why was upgrading from Microsoft Dynamics NAV to Business Central important for this manufacturer?

The legacy NAV system was no longer receiving Microsoft updates, creating limitations for future growth, system support, and modernization. Upgrading to Business Central allowed the company to extend its ERP investment while adopting modern cloud and mobility capabilities.

How did Business Central improve manufacturing and financial management?

By integrating purchasing, sales, inventory, production, and finance into a single platform, Business Central improved data consistency, increased visibility across operations, and provided managers with faster access to critical business information.