Ayudante Co., Ltd. has long been recognized as a leader in Japan’s digital marketing industry. Since its founding in 2006, the company has maintained continuous profitability by combining high-level consulting expertise with in-house software development capabilities.
As one of only seven Google Marketing Platform partners in Japan, Ayudante has established a strong position across the Asia-Pacific region.
However, continued growth also introduced greater operational complexity. With a business spanning SEO, GMP, and digital advertising services, project management became increasingly sophisticated. While management could previously understand the company’s performance through experience and intuition, the growing scale of operations made it increasingly difficult to accurately assess profitability at a granular level.
Navigating the Complexity of Growth
Before implementation, visibility across the organization was fragmented. Consultants were responsible for managing the profitability of their own projects, but management lacked a centralized single source of truth.
This created a significant operational challenge. Without clear and unified numerical data, it became difficult to identify underperforming projects or determine when consultants were operating beyond capacity.
Ayudante was not simply searching for another database. The company needed a platform capable of visualizing the reasoning behind business performance, while also creating an environment where consultants could learn from one another and grow together with the organization.
Engineering a Transparent Future with Tectura Japan and Seibu Denki Kogyo
After evaluating more than 10 different products, Ayudante identified Microsoft Dynamics 365 Business Central as the most suitable platform for its operational and analytical requirements.
Tectura Japan played a key role from the earliest requirement-definition stages, helping design an architecture that combined Dynamics 365 Business Central, PowerApps, Power BI, and external cloud services into a unified operational environment.
By adopting a Fit-to-Standard approach for the ERP core while using PowerApps for specialized requirements, the project achieved a balance between flexibility, sustainability, and implementation speed.
Tectura’s extensive expertise enabled the design of a scalable data structure that supports future integration and strong data consistency across the environment.
From Intuition to Insight
The transformation delivered immediate operational improvements. What was previously a complicated and time-consuming manual tracking process has now become a streamlined digital workflow.
Today, consultants can enter an entire month of utilization data in just a few minutes using a simple and intuitive application.
The organization now benefits from real-time visibility across company-wide, project-level, and consultant-level profitability, enabling more informed operational and management decisions.
Linking cost and sales data while automating profit-and-loss aggregation has been a major advancement for our company.
A Partnership for Continuous Evolution
As Ayudante continues to grow, Tectura Japan remains an active long-term partner, supporting the development of advanced analytical reports and exploring future AI-driven analytical capabilities.
Together, the partnership continues to transform operational data into a strategic business advantage.
